With over eight years of experience in the dynamic and ever-evolving retail industry as a visual designer, I've honed my skills in the art of visual communication and design problem-solving. My passion is creating compelling and impactful designs that capture the essence of the brands I work with and leave a lasting impression on their target audience.

My journey into freelancing began in 2022 when two large retail clients sought my expertise on a retainer basis. Embracing the opportunity with open arms, I ventured into the world of full-time freelance design. It's a dream come true for me – offering the freedom and flexibility to explore my creativity to the fullest and live a lifestyle that aligns with my values.

As a solution-oriented designer, I thrive on tackling challenges head-on. Whether it's breathing life into lacklustre branding, revamping unappealing packaging, or crafting engaging campaigns, I'm here to make your visual dreams a reality. With my extensive retail design background, I've left no touchpoint unturned – from campaign creation and roll-out to packaging design, signage, print design, website assets, digital ads, animations, video editing, social media, EDMs and out-of-home advertising.

My retail experience means I deliver work with exceptional speed. I understand the importance of tight deadlines, and my clients are always surprised at how quickly I can get a project done. But my speed doesn’t detract from the quality of my work. My meticulous attention to detail ensures that every pixel and element is perfectly aligned, resulting in picture-perfect designs that truly stand out.

Collaboration is at the heart of my process, and I pride myself on being an easy-going and approachable professional. Your vision is my priority, and I work closely with you to bring it to life. With strong communication skills, I'll ensure that every step of the design journey is a breeze. My job is to make your life easier and deliver a design that exceeds your expectations.

If you're looking for a Melbourne freelance graphic designer with expertise in all things retail, you’ve found her. I offer a wide range of graphic design services tailored to meet your unique needs. Let's embark on this creative adventure together and make your brand shine.

Contact me today to discuss your project and together we'll dive into the details and create something truly remarkable.